Most people think engagement means likes and comments. But the real 'Top-Tier' secret is focusing on the 'Silent Majority.' These are the people who watch every video and read every caption but never hit the like button—yet, they are the ones who actually buy. Instead of making content to 'go viral' with strangers, make content that answers the specific, quiet questions your best customers have. When you stop chasing the loud crowd and start talking to the serious few, your business grows organically because you are building a foundation of buyers, not just fans.